Tweeting can be good business if done right…
Are You Branding Your Name on Twitter?
What is the intangible value of a good brand? How much do companies pay to create an image in the market and maintain it. For example when thinking of a cola, or the disount retailer… what brands come to mind?
What about your business? Who has a brand in your niche or market? Do individual names come to mind? If they do then those names have a “brand” associated with them.
As we interact on twitter, we are creating a reputation for ourselves or in other words we are defining our brand. So, consider the image being communicated with your brand… because, it can be a positive one or as “Roy” learned, your brand can get “Munsoned”…
Now, with branding, it is not about directly creating a sale or driving traffic (all though it may), it is about establishing your reputation and possible value to the market. That can create goodwill, which leads to trust, which results in win-win and loyal customers.
What About Twitter and Customers?
The “real-time” environment of Twitter is unique to any other medium. It gives an ability to get a pulse of what people are talking about and what they respond to. Twitter has crossed demographics and appeals to all areas of society throughout the world.
Unique in it’s ability to have personal conversations while those same conversations are public (which people forget at times). So, from a marketing vantage it is a great way to be a fly on the wall or engage and get direct feedback from potential customers.
Then there is Networking…
Now, this may change with time… but for now, many of the obstacles and barriers to networking are removed.
Twitter has in many cases, killed the “gatekeeper” and allowed direct access to the “who’s who” and those “in-the-know”.
Do you think you have a shot at calling an senior executive form multi-billion dollar XYZ company and getting them on the phone? Not a chance unless you know someone.
Yet, on Twitter you may find the same individual “Tweets”. So, you “follow” them, “RT” them and “tweet” them and you may find yourself in an online dialogue, phone conversation or meeting with them.
Plus, the ability to pick the brains of like minded people by following and tweeting with them. Twitter is a an amazing application that seems will be around for a while. Yet, from time to time, I hear a media person say… “I just don’t get twitter” or even apologize for now tweeting…
Maybe because the “Get” on Twitter is in the “Give” and what a person puts into the conversation they will reap in returns? Maybe?
