Here are #8 and #9 from Mediapost.com…
MediaPost Publications 10 Things Changing Marketing In 2010
8. Social Media Campaigns Grow Up – Will we stop hearing the word “viral” in 2010? I doubt it, but we can hope to hear it a whole lot less. I think the social media landscape is littered with enough failed viral efforts that most sane marketers and agencies will stop thinking that social media as “free.” There is a formula and a science to making social media efforts work. Dedicated resources, measurement of the right things, and adapting to what is learned will make social efforts more stable.
This next one is happening… Real-Time Search
9. Real-Time Search – This is perhaps the most “bleeding edge” of any of the trends/issues facing marketers in 2010, but I do believe it is one that can have a major impact — and very quickly. The simple fact is that as real-time search improves, so does people’s ability to get real-time, unfiltered feedback from peers on products and services. It will be much harder for brands to control or manage their reputation, as with review sites. Instead, brands will need to turn to strategies that encourage positive conversations to balance out the inevitable bad.
read the other 8 here…MediaPost Publications 10 Things Changing Marketing In 2010 12/22/2009.
