Ken McCarthy’s Top Ten Marketing Books


Ken McCarthy (a pioneer in online marketing… really!) reveals his Top Ten list of books that have made the “biggest” impact on his business.

I did a few searches and found 4 available online for free. The links are added. I also, see I am missing 2. Time for a late Christmas present. :)

From Ken McCarthy’s Blog

Ken says… “The secret, ‘they’ hope you never find out”

As I’ve told all my students since Day One and repeat at every System Seminar: “Soak your brains in these books.They will change your life.”

… The most successful marketers I know are invariably the most serious readers – and the very best ones never stop.

Ken McCarthy’s Blog » Ten classic direct marketing books.

Here is Ken’s Top 10 Reading List

  1. My Life in Advertising – Claude Hopkins
  2. Tested Advertising Methods – John Caples (Fourth edition or earlier)
  3. How I Raised Myself from Failure to Success in Selling – Frank Bettger
  4. Scientific Advertising – Claude Hopkins
  5. How to Write a Good Advertisement – Victor Schwab
  6. My First Sixty Years in Advertising – Maxwell Sackheim
  7. Secrets of Successful Direct Mail – Richard Benson
  8. Breakthrough Advertising – Eugene Schwartz
  9. The Robert Collier Letter Book – Robert Collier
  10. Common Sense Direct and Digital Marketing – Drayton Bird

Find out more about building a business by getting on Ken’s Pre-seminar mailing list. He gives away a “ton” of free content as he builds to the 2010 System Seminar.

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