Ken McCarthy (a pioneer in online marketing… really!) reveals his Top Ten list of books that have made the “biggest” impact on his business.
I did a few searches and found 4 available online for free. The links are added. I also, see I am missing 2. Time for a late Christmas present. 
From Ken McCarthy’s Blog
Ken says… “The secret, ‘they’ hope you never find out”
As I’ve told all my students since Day One and repeat at every System Seminar: “Soak your brains in these books.They will change your life.”
… The most successful marketers I know are invariably the most serious readers – and the very best ones never stop.
Here is Ken’s Top 10 Reading List
- My Life in Advertising – Claude Hopkins
- Tested Advertising Methods – John Caples (Fourth edition or earlier)
- How I Raised Myself from Failure to Success in Selling – Frank Bettger
- Scientific Advertising – Claude Hopkins
- How to Write a Good Advertisement – Victor Schwab
- My First Sixty Years in Advertising – Maxwell Sackheim
- Secrets of Successful Direct Mail – Richard Benson
- Breakthrough Advertising – Eugene Schwartz
- The Robert Collier Letter Book – Robert Collier
- Common Sense Direct and Digital Marketing – Drayton Bird
Find out more about building a business by getting on Ken’s Pre-seminar mailing list. He gives away a “ton” of free content as he builds to the 2010 System Seminar.
